---
title: One Company Thesis
description: "Collapses scattered research into one thesis: customer, painful
  problem, wedge product, why now."
category: business
params: []
version: 1
tags:
  - investing
  - messaging
  - planning
author: "@roshan_s (imported)"
license: cc-by
---

Force all research into one company thesis: customer, painful problem, wedge product and why it must exist now.